PJSC "Kupyansk Milk Cannery" continues its active participation in international exhibitions. In 2018 the plant took part in the exhibition "Alimentaria 2018", which was held in Barcelona (Spain). This is the second participation of the company at this exhibition.
At the stand were presented samples of condensed milk, milk powder, butter, sweet and ultrapasteurized milk.
For the entire period of the exhibition, more than 50 contacts were received for the supply of dairy products to Latin America, Africa, and Europe. The plant took part in the forum dedicated to the development of B2B direction in Europe, as well as new trends in its own brands of networks.
Head of Marketing Sergey Sidorov: "Participation in international exhibitions is a commercial and image project of the company. Only through such exhibitions you can get good contracts with an advance of trust - you at the initial stage communicate with the client directly. The exhibition is a favorable environment for communication with people. All exhibitors are in their comfort zone, that is, in the business zone. And after the show talking to a potential client by phone: "We talked with you at the exhibition ..." surely has the interlocutor to further dialogue plunging him into a familiar zone of comfort - a zone of business. "