On January 26, 2021, Kyiv hosted the only independent international tasting competition in Ukraine, Favorite Food & Drinks, designed to identify high-quality food and soft drinks by organoleptic characteristics by the “blind” method. The experts of the competition highly appreciated the dairy products of TM “Zarechye”, as evidenced by 6 gold awards. The tasting competition is conducted on the basis of evaluation of compliance with organoleptic indicators, and not on competitive criteria. After all, the existing variety of products cannot be compared even in certain product categories. Professionally assessing product quality is a very responsible business. You need to consider everything: appearance, aroma, taste, texture and many other criteria. PJSC “Kupyansk Dairy and Canning Plant” presented Zarechye brand products at the competition. Namely: – Sweet butter Extra (82.5%); – ultrapasteurized milk (3.5%); – whole milk condensed with PREMIUM sugar (8.5%, in Doy Pack); – cream thickened with sugar (19.0%, Doy Pack); – condensed milk with sugar and cocoa (7.5%, Doy Pack); – condensed milk with sugar and coffee (7.0%, Doy Pack). All dairy products received gold awards, but I would especially like to note the sweet butter Extra 82.5%. According to the results of the tasting, the butter received 24.93 points out of 25 possible! No other product in various categories has received such a high rating. Butter “Zarechye” became the absolute winner and product №1 of this tasting competition.